Supplemental Pages

Analysis and information about the Google Supplemental Index, Google Supplemental Pages, and how to move Web content from the Google Supplemental Index into the Main Web Index.

Supplemental Days and Supplemental Nights

Posted by Michael Martinez on July 27, 2007 in Supplemental Pages

A few weeks ago Matt Cutts suggested that it might be a good idea for Google to remove the “Supplemental Pages” tag from search results. Although his proposal might have seemed like a good idea on the surface to me it seemed like it might be disingenuous if Google was going to continue treating [...]

Manage PageRank by managing link flow

Posted by Michael Martinez on June 15, 2007 in Link Theory, SEO Theory, Supplemental Pages

Do you understand what I mean by “link flow”? I see link flow problems on Web sites all the time, which is a bit ironic given that nearly every SEO blog and forum is telling you to go out and build links. You build links for anchor text and PageRank, you build links [...]

More answers to SEO questions

Posted by Michael Martinez on June 12, 2007 in SEO Theory, Search Engine Optimization, Supplemental Pages

I don’t really have time (or the inclination) to do 101 questions today, but it seems a lot of interesting queries have brought people to SEO Theory in June. So let’s dip into the mailbag — er, the query referral bag, and see what people want to know today.

ask algorithm

Oddly enough, the Ask algorithm [...]

Website optimization and Web links

Posted by Michael Martinez on June 7, 2007 in Search Engine Optimization, Supplemental Pages

There is no magic formula for fixing your SEO problems. But most optimization problems arise from two widespread human characteristics: laziness and tunnel vision.
Lax Web site optimization costs most Web sites (and that includes most so-called SEO’d Web sites) a lot of value in the search engines.
Tunnel vision causes many so-called SEOs to ignore [...]

SEO Theory and SMX Advanced 2007

Posted by Michael Martinez on June 5, 2007 in General, Supplemental Pages

Well, I’ve now attended my first SEO conference and it wasn’t so bad. The company wanted me to go for various corporate reasons. I have a lot to do at work so I won’t be able to attend tomorrow.
During the morning session I was able to ask Matt Cutts the first question from [...]

Answers to nearly 100 SEO questions that brought people to SEO Theory

Posted by Michael Martinez on May 23, 2007 in Link Theory, SEO Theory, Search Engine Optimization, Supplemental Pages, Web spam

What do you rank for? What queries do people use to actually find your site?
Many Website operators never look at their Web server logs. Buried in all those 1-time visits are a treasure hoard of queries for which you rank poorly but could do better on. If someone is digging into the [...]

Google Supplemental Results Questions and Answers

Posted by admin on February 17, 2007 in Supplemental Pages

This will be my last discussion of the Google Supplemental Results for a while, unless Google or one of its employees says something newsworthy in the near future. I need to move on to other topics.
Q: Do you share all your research about Google’s Supplemental Pages
No, although I’ve shared more research recently because pretty [...]

Google Broken: Supplemental Pages Not Being Parsed And Indexed

Posted by admin on February 16, 2007 in Supplemental Pages

In March 2006 I reported in several online discussions that my most recent estimates of Google’s index size put it at between 25 billion and 30 billion pages. That research was most likely performed on pre-Bigdaddy data centers, but I cannot find where I shared the actual numbers — which is very unusual for [...]

Google’s Web Apartheid: Gone Supplemental and Getting Nowhere

Posted by admin on February 15, 2007 in Supplemental Pages

Google Supplemental Pages have almost become the most popular topic on the SEO Web today. Naturally, many business site operators feel they have a lot to lose by going supplemental. A few months ago I was of the opinion that having pages in the Supplemental Index really didn’t matter. I saw plenty [...]

How to build long-lasting trusted value-passing links

Posted by admin on February 8, 2007 in Link Building, Link Theory, Supplemental Pages

With each algorithmic update Google moves closer to providing less and less trustworthy search results because it continues to apply an arbitrary standard of trust that is neither documented nor understood. What Google has publicly stated and what it has clearly done is move away from a blind trust in the Web’s mythical democratic [...]

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