Seo Myths

I link, therefore I spam

Posted by Michael Martinez on March 8, 2007 in Link Theory, Seo Myths

There is an editorial choice behind every spam link. Think about it. Links don’t just magically appear out of thin air. Someone makes an effort to create links, even if that effort consists only of sending a robot out to hammer blog comments with irrelevant link content.
Editorial review is a very thin behind which to [...]

The Links, the PageRanks, and the Domains

Posted by Michael Martinez on March 6, 2007 in Link Theory, Seo Myths

By definition, PageRank is a quality ranking for each web page. You won’t find many people in the search engine optimization industry who get that exactly right. In fact, you’ll find a diverse selection of definitions if you search for the definition of ‘PageRank’.
The voting metaphor is cited very often, but PageRank is [...]

Lies and Half-truths SEOs pass around

Posted by admin on February 18, 2007 in Seo Myths

The recent “SEO is/isn’t like rocket science” argument was one of the most shameful episodes in the history of an extremely arrogant industry. Most of the people who dispense “communal SEO wisdom” casually refer to absolute nonsense as if it were fact. Here’s a reverse grading system you can apply to any of your favorite [...]

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