SEO Metrics


A simple method for tracking unique visitors

Posted by Michael Martinez on September 4, 2008 in SEO Metrics

It takes one month to set up any Web site for an accurate statistics snapshot. Why? Because every statistics package I have used or reviewed organizes its data into monthly reports. Of course you can configure your statistics to make daily or weekly data captures, and some applications (like Google Analytics, Sitemeter, [...]

Real-time Web traffic estimator tools

Posted by Michael Martinez on August 29, 2008 in Competitive Analysis, SEO Metrics

This week I shared some Webalizer configuration advice with you, although there were things I left out (for example, I did not go into how to filter robots out of your visitor and page counts).
If you’re using an analytics package that processes your server logs, running that process on a daily basis can help you [...]

Webalizer Configuration - Configure Webalizer for SEO

Posted by Michael Martinez on August 27, 2008 in Advanced SEO, SEO Metrics

Several people have asked me (some more than once) to explain my preferences for deep server log analysis. I have not exaggerated when I’ve said that I prefer to analyze the raw log files with my own tools. However, not everyone is happy with that answer, so I do have some recent experience [...]

An SEO Theory metrics retrospective

Posted by Michael Martinez on July 22, 2008 in SEO Metrics

Since this blog started collecting analytics data in May 2007, the average referring site has sent SEO Theory about 45.8 visitors. Exactly 105 referring sites (including both SEO Theory locations) have provided more than 45.8 referrals. 261 referring sites have provided at least 10 referrals. More than 1,000 sites have sent visitors [...]

June 2008 Real Search Market Share per Compete

Posted by Michael Martinez on July 8, 2008 in SEO Metrics, Search Market Share

When I reported the June 2008 REAL Search Market Share per Quantcast I intended to say that I would follow up with data from Compete. Although I don’t like the way Compete bundles all traffic into the root domain, you can still get some interesting comparative information from their data.
Although Compete’s data differs from [...]

June 2008 REAL Search Market Share per Quantcast

Posted by Michael Martinez on July 6, 2008 in SEO Metrics, Search Market Share

I have been thinking about publishing a monthly Real Search Market Share report since the data provided by Compete, comScore, Hitwise, and Nielsen are usually inadequate. Of course, I can only use rough data provided by services like Quantcast and Compete. Although I like Compete’s comparitive service their inability to provide breakdowns by [...]

SEO Experts and Expert SEO Services

Posted by Michael Martinez on June 30, 2008 in SEO Metrics, SEO Theory, Seo Myths

The new buzzword in town seems to be “SEO expert”. It’s not longer enough for people to tout themselves as professional SEOs — now we’re all going to be experts. Heck, if you don’t feel like an expert, someone will be glad to take your money and teach you to be an expert. [...]

The n dimensions of search engine optimization analysis

Posted by Michael Martinez on April 16, 2008 in SEO Metrics, SEO Theory

You can map search engine optimization across a variety of mathematical models. For example, traditional organic SEO is concerned with promoting a single URL to the highest possible position in the search results for a keyword. You can measure your position by drawing a line with 1,000 points numbered from 1 to 1001. [...]

SEO Metrics - Search engine marketing metrics

Posted by Michael Martinez on February 14, 2008 in Competitive Analysis, SEO Metrics

Metrics matter most when you don’t have them.
There are many ways in which to measure success, failure, and stallout. No one really has the right solution for measuring SEO campaign activity because we have no industry standards.
I occasionally point out that (my research over the past couple of years has indicated that) somewhere between [...]

SEO Metrics - Search engine optimization metrics that help

Posted by Michael Martinez on November 7, 2007 in Intermediate SEO, SEO Metrics

Run a query for “SEO metrics” and you’re not likely to find anything useful, although you’ll find quite a bit of content that is relevant. The irony in this particular query runs deep.
Because there are no industry standards, there are no standard metrics. Most SEOs will look at Yahoo! backlinks and Google Toolbar [...]

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