SEO Case Studies

Unsolicited anonymous site reviews providing in-depth analysis and suggestions the site owners — if they find the reviews — are welcome to consider and use. SEO case studies offer specific examples of analysis and review. No warranties or guarantees are implied.

Dinner: Impossible SEO - Robert Irvine vs. Michael Symon

Posted by Michael Martinez on July 21, 2008 in Reputation Management, SEO Case Studies

As one might expect, we received a number of visitors this weekend from searches for Chef Robert Irvine and the Dinner: Impossible scandal that erupted earlier this year. By some fortunate coincidence, as I channel surfed last night I came upon the next to last episode for this year’s Next Food Network Star and [...]

Competitor SEO Analysis - McCain versus Obama

Posted by Michael Martinez on July 10, 2008 in Competitive Analysis, SEO Case Studies

Nielsen NetRatings caught my eye today with a press release claiming that Barack Obama has a head start over McCain on the Web. The release includes several charts and graphs for people who like pretty pictures, but I’m not sure of how that means Obama got a head start.
So I decided to turn to [...]

Barry Diller on search engine optimization

Posted by Michael Martinez on May 29, 2008 in SEO Case Studies

I dislike quoting a secondary source but I’m unable to connect to the All Things Digital Website as I write this so I’ll have to use a secondary source. Keep in mind that my information is only as good as my source, so I respectfully reserve the right to change my mind on anything [...]

Two more examples of how to leverage database content for search

Posted by Michael Martinez on May 28, 2008 in SEO Case Studies

Todd Friesen mentioned Farecast to me yesterday evening as we were discussing my post about leveraging databases to create useful new content for users and search engines. Farecast is now owned by Microsoft but the site is publishing aggregate data similar to the way I suggested would be helpful to both users and the [...]

U.S. Justice Dept. settlement may impact real estate search results

Posted by Michael Martinez on May 27, 2008 in SEO Case Studies

The U.S. Department of Justice is requiring local realtors to share listing data with online realtor sites.
There are several implications of this settlement, which arose out of Justice Department antitrust concerns as expressed in a 2005 lawsuit alleging that “NAR’s policy prevents consumers from receiving the full benefits of competition and threatens to lock in [...]

How Microsoft May Change The Searchable Web

Posted by Michael Martinez on February 8, 2008 in SEO Case Studies

How much search market share does Google really control? Before you reach for your latest Compete, comScore, Hitwise, or Nielsen search market share report, stop and consider the fact that none of them accurately measure search market share. So far they’re not even coming close, although they have begun improving their analyses in [...]

Search engine optimization for cosmetic dentists

Posted by Michael Martinez on September 12, 2007 in SEO Case Studies, Search Engine Optimization

Cosmetic dentistry may not seem like the most challenging vertical to compete for in search engine optimization but apparently a few people are looking for information on search engine optimization for cosmetic dentists and search engine optimization for dentists. Dentistry and cosmetic dentistry share some search visibility needs but they also have their own [...]

Case Study: Ice Cream Web Sites

Posted by Michael Martinez on August 1, 2007 in SEO Case Studies

Disclaimer: Neither Amy’s Ice Creams nor Blue Bell Creameries are clients and I am not proposing that they should become 1st Query clients. Nor is 1st Query endorsing their service and products in any way. I have not asked for permission to reveiw their sites or to discuss them. This is a completely unsolicited review. [...]

Kitchen Artworks.Com - An SEO Case Study For ‘Kitchen Design’

Posted by Michael Martinez on June 1, 2007 in SEO Case Studies

Disclaimer: Kitchen Artworks is not a client and I am not proposing that they should become a client. Nor am I endorsing their service and products in any way. I have not asked for permission to reveiw the site or discuss it. This is a completely unsolicited review. The SEO suggestions [...]