Search Engine Optimization

More answers to SEO questions

Posted by Michael Martinez on June 12, 2007 in SEO Theory, Search Engine Optimization, Supplemental Pages

I don’t really have time (or the inclination) to do 101 questions today, but it seems a lot of interesting queries have brought people to SEO Theory in June. So let’s dip into the mailbag — er, the query referral bag, and see what people want to know today.

ask algorithm

Oddly enough, the Ask algorithm [...]

Website optimization and Web links

Posted by Michael Martinez on June 7, 2007 in Search Engine Optimization, Supplemental Pages

There is no magic formula for fixing your SEO problems. But most optimization problems arise from two widespread human characteristics: laziness and tunnel vision.
Lax Web site optimization costs most Web sites (and that includes most so-called SEO’d Web sites) a lot of value in the search engines.
Tunnel vision causes many so-called SEOs to ignore [...]

Web Marketing to Improve Search Engine Ranking

Posted by Michael Martinez on June 7, 2007 in Search Engine Optimization

Web marketingto Improve Search Engine Ranking
We no longer really speak of “web marketing”, even though search engine optimization remains only one type of Web marketing (and not necessarily the primary type). We have become so specialized in search engine optimization that we have forgotten we are supposed to be web marketing experts.
Web marketing is [...]

Why your on-site optimization sucks

Posted by Michael Martinez on June 3, 2007 in SEO Theory, Search Engine Optimization

One of the most often made claims in SEO forums is that someone’s site has been “well designed”, “optimized”, “made search engine friendly”, etc. These claims usually come from people who are asking for helping.
There is a total disconnect between your belief that you have optimized your site for search and your need to [...]

Answers to nearly 100 SEO questions that brought people to SEO Theory

Posted by Michael Martinez on May 23, 2007 in Link Theory, SEO Theory, Search Engine Optimization, Supplemental Pages, Web spam

What do you rank for? What queries do people use to actually find your site?
Many Website operators never look at their Web server logs. Buried in all those 1-time visits are a treasure hoard of queries for which you rank poorly but could do better on. If someone is digging into the [...]

Intermediate SEO: Power Keyword Optimization

Posted by Michael Martinez on April 27, 2007 in Intermediate SEO, Search Engine Optimization

Years ago when everyone cared about the keywords meta tag an SEO guru whose name I no longer recall wrote an article about the concept of “power keyword optimization” (my memory is a little fuzzy on the exact wording). You may see references to it as “power keyword sets”, “power keyword phrases”, etc.
All of these [...]

Utilizing Content Emergence For SEO

Posted by Michael Martinez on April 25, 2007 in Search Engine Optimization

There is a topic I have been wanting to write about lately that I’ll content Content Emergence Theory. Think of Content Emergence as the random creation of documents about a topic.
If you are familiar with the Big Bang Theory, then you know that many scientists believe the universe began as a single point which [...]

Optimizing with content zones

Posted by Michael Martinez on April 3, 2007 in Intermediate SEO, Search Engine Optimization

Every Web page can be divided into five zones: the header, the left and right margins, the footer, and the body. Many page templates follow this model closely. Outside the body, the most heavily used content zone tends to be the left margin, but most people only use that space for navigation.
You can divide the [...]

King Content For The Small Business Site

Posted by Michael Martinez on March 21, 2007 in Search Engine Optimization

A common challenge for many small business owners striving to build an online presence is they feel there is really nothing for them to say on their Web sites. While there is nothing you can do with a lazy business owner who just slaps up a 1-page site, anyone who seriously wants to make [...]

Four Sources of Links

Posted by Michael Martinez on March 20, 2007 in Link Building, Search Engine Optimization

Everyone wants links. In today’s search environment, the key to linking success begins with understanding where links come from, how you get them, how you use them, and why you really need them.
There are four sources of links (in descending order of importance):

Your internal navigational links
The links you give yourself from other sites
The links [...]

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