Link Building

Posts with link building suggestions, analysis, and commentary.

A Guide To One-way Link Building

Posted by Michael Martinez on September 9, 2008 in Link Building

Link-building should constitute no more than 10-15% of your search engine optimization practice. You want your linking to be efficient, effective, and long-lasting. Here are a few link building tips to help you improve your search engine optimization practice and your search results.
Links start at home
Most people now agree that internal navigation is [...]

Link Building Tips SEOs Don’t Share With You

Posted by Michael Martinez on August 26, 2008 in Link Building

With all the link-building advice we find scattered across the SEO community, you’d think every possible idea has been tried, shared, and burned out. Truth be told, I see new link building opportunities every day that have not been exploited by the SEO community.
Of course, search engine optimization and link building are two different [...]

Link Building Mistakes SEO Gurus Teach You To Make

Posted by Michael Martinez on August 25, 2008 in Link Building

UPDATE: Apparently the alternative suggestions looked too much like the objections, so I’ve modified the article from its original format to break the alternative suggestions out into separate blocks.
Every day much of the same bad linking advice is being given out across the SEO Web. Here are some of the popular ideas that so-called [...]

Why your link-building techniques suck

Posted by Michael Martinez on June 26, 2008 in Link Building

Tamar Weinberg at SE Roundtable wrote a brief post today about risk-free link-building techniques. Recapping points posted in a forum discussion, Tamar summed up the basic link-building tips that are still making the rounds in SEO discussions:
There are a number of tactics that can be employed to build natural links (and perhaps a few [...]

How to create value-passing links in volume

Posted by Michael Martinez on May 20, 2008 in Link Building

In the Star Trek movie “The Wrath of Khan”, during the climactic battle scene when the Enterprise is facing off with a captured Federation starship (the Reliant), Spock analyzes Khan’s attack pattern and notes to Admiral Kirk, “He is quite intelligent but his thinking is 2-dimensional”.
That is, Khan implemented a surface ship tactic of doubling [...]

Where to buy PageRank-passing links

Posted by Michael Martinez on November 28, 2007 in Link Building

Disclaimer: Opinions expressed in this post are my own and do not necessarily reflect those of my employer, co-workers and associates, or anyone else. Specific actions, suggestions, and techniques are not necessarily used by or endorsed by my employer, co-workers and associates, or anyone else.
Note: To the best of my knowledge, none of my [...]

Less Excessive Link Reciprocation

Posted by Michael Martinez on August 17, 2007 in Link Building

What is the difference between a link farm and a link network? If you ask a group of search optimizers that question you’ll get a variety of answers, some more convincing than others.
Ask that question of a group of link managers and you’ll get two entirely different answers. How many professional linking services [...]

Linking in a searchless Web

Posted by Michael Martinez on August 8, 2007 in Link Building

Link building has become the heart and soul of most SEOs’ strategies these days. But there was a time when linking networks were necessary for Web sites to build traffic because most people didn’t even know the search engines existed.
So let’s take off the SEO Theory mantle for a moment and imagine a Web [...]

High Quality Links: Help with internal link structure in SEO

Posted by Michael Martinez on July 18, 2007 in Link Building, Seo Myths

SEO Theory has received a strange burst of search referral traffic over the past few days, perhaps in response to last week’s series of articles on Backlinks and Backlink Theory. It seemed like an opportunity to boost my internal links and to say something more about links to external sites and SEO.

High Quality Links

The [...]

SEO External Links - How do external links help SEO?

Posted by Michael Martinez on June 27, 2007 in Link Building, Link Theory

A lot of you seem to be interested in the expression “SEO external links”. So, okay, here is a post about SEO external links. But before I spam SEO external links to death for you, let me digress for a moment about optimizing for long-tail searches.
Some of you have already noticed that I [...]

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