August 2008

Off for the Labor Day holiday

Posted by Michael Martinez on August 29, 2008 in General

Visible Technologies observes the U.S. Labor Day holiday, so we will not be working on Monday. That means the next blog post on SEO Theory will be published on Tuesday, September 1, 2008.
I hope you have a great weekend and a safe holiday experience!

Real-time Web traffic estimator tools

Posted by Michael Martinez on August 29, 2008 in Competitive Analysis, SEO Metrics

This week I shared some Webalizer configuration advice with you, although there were things I left out (for example, I did not go into how to filter robots out of your visitor and page counts).
If you’re using an analytics package that processes your server logs, running that process on a daily basis can help you [...]

Google query functions that don’t work

Posted by Michael Martinez on August 28, 2008 in SEO Theory

With everything Google does, I would not expect everything that Google does to work. That’s just the way it goes with software. You can always find something that is screwy with any application and search engines are no different.
Still, the SEO community puts a great deal of time and effort into using these [...]

Leveraging Small Resources For Traffic

Posted by Michael Martinez on August 27, 2008 in Intermediate SEO

There are hundreds of search resources across the Web that may drive traffic to your sites. Those search resources usually fit into one of these categories:

Algorithmic search engines using their own software
Algorithmic search engines using someone else’s software
Meta search engines
Web directories

Ask, Google, Live, and Yahoo! are the major algorithmic search engines using their own [...]

Webalizer Configuration - Configure Webalizer for SEO

Posted by Michael Martinez on August 27, 2008 in Advanced SEO, SEO Metrics

Several people have asked me (some more than once) to explain my preferences for deep server log analysis. I have not exaggerated when I’ve said that I prefer to analyze the raw log files with my own tools. However, not everyone is happy with that answer, so I do have some recent experience [...]

Link Building Tips SEOs Don’t Share With You

Posted by Michael Martinez on August 26, 2008 in Link Building

With all the link-building advice we find scattered across the SEO community, you’d think every possible idea has been tried, shared, and burned out. Truth be told, I see new link building opportunities every day that have not been exploited by the SEO community.
Of course, search engine optimization and link building are two different [...]

Link Building Mistakes SEO Gurus Teach You To Make

Posted by Michael Martinez on August 25, 2008 in Link Building

UPDATE: Apparently the alternative suggestions looked too much like the objections, so I’ve modified the article from its original format to break the alternative suggestions out into separate blocks.
Every day much of the same bad linking advice is being given out across the SEO Web. Here are some of the popular ideas that so-called [...]

How Microsoft Can Improve My Live Search Experience

Posted by Michael Martinez on August 22, 2008 in SEO Theory

If you’re studying search market share analysis, then you are undoubtedly aware that Microsoft is actually the second most visited search destination on the U.S. Web. Okay, you would know that if you weren’t being bamboozled by the nonsense that comScore, Compete, Hitwise, and Nielsen publish every month.
Still, the fact that Microsoft’s MSN and [...]

The Basic Principles of Peanut Butter SEO

Posted by Michael Martinez on August 21, 2008 in Link Theory

Peanut Butter SEO. I’ve used that expression quite often over the past few months because it encompasses a whole new generation of search engine optimization ideas. I have (rightly or wrongly) attributed the basic concept to Matt Cutts, who used a peanut butter metaphor at SMX Advanced 2007 to descuss PageRank.
Originally, all I [...]

How Google sabotages your SEO efforts

Posted by Michael Martinez on August 20, 2008 in SEO Theory

The SEO community loves SEO tools, even tools that don’t work. Google loves gadgets, even gadgets that don’t work. This is a love story designed for misery.
Search engine optimizers need information and most of us will look at just about anything to get information, even information we feel may be unreliable because any [...]

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