April 2008

SEO specialties, groupings, and classifications

Posted by Michael Martinez on April 3, 2008 in SEO Theory

Trying to hire someone for search engine optimization is not easy. As an industry we have no standards and I don’t know of any university study programs that offer specializations in search engine optimization. In fact, I would regard any such degrees with grave reserveration and suspicion despite the fact that I have [...]

The SEO Theory self-test

Posted by Michael Martinez on April 2, 2008 in SEO Theory

Some of you have been reading this blog a long time, and many of you have downloaded our SEO white papers including our SEO theory ebook. So how well do you think you know SEO Theory (as opposed to the topic of this site, which is “seo theory”)?
Here is a simple test. [...]

Duplicate content - I said duplicate content

Posted by Michael Martinez on April 1, 2008 in Content Theory

Duplicate content has been getting a lot of bad press lately. People in the SEO community have been advising Webmasters to avoid duplicate content for years, and now people are being told to block it off from spiders so they can sculpt their PageRank. (Note: I recently told someone I had said all [...]

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