March 2008

Yes, Virginia, your contact page DOES need 500 links

Posted by Michael Martinez on March 5, 2008 in Link Theory

Yet another Sphinn-winning blog has posted a ridiculous attempt to justify the use of rel=nofollow on internal links. The “buckets with holes” metaphor has become popular among Nofollowers trying to explain why you should shoot yourself in the foot with rel=nofollow.
Put simply, nofollow tells Google not to crawl a link. Telling Google not [...]

How Wall Street impacts and ruins search

Posted by Michael Martinez on March 4, 2008 in SEO Theory

Yesterday I sat in a client’s office discussing strategy and options. When the conversation turned to which search engines matter, he would only speak of Google. “Google is all that matters.”
Hm. I pointed out that Google’s real search market share appears to be about 40%. His jaw nearly hit the floor. [...]

Why SEOs need crawl pages

Posted by Michael Martinez on March 3, 2008 in Intermediate SEO

Crawl pages have found a lot of uses through the years. Spammers use them to get their spam indexed. A lot of Web sites adapted the crawl page format to HTML sitemap structures (incorporating appropriate page design to make the sitemaps look like the rest of the site). But old-school SEOs used [...]

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