February 2008

Are we ready to create SEO standards?

Posted by Michael Martinez on February 29, 2008 in SEO Theory

As always, I think that SE Roundtable has a great SMX West conference recap. Since I rarely attend conferences I tend to follow a few bloggers’ reports of what is happening at the conferences. I was particularly interested in the session on SEO Standards.
The majority of people in the SEO industry probably don’t [...]

Using digital signatures to improve Web content and search

Posted by Michael Martinez on February 28, 2008 in SEO Theory

Do you still use directories to find information? I do, actually, occasionally resort to a directory tool but mostly for finding brick-and-mortar businesses. In my current personal search habits, the combination of Web directory and mapping tools available online makes my life easier.
It’s no longer enough that Web directories list Web sites and [...]

Changes at Spider-food

Posted by Michael Martinez on February 27, 2008 in General

Brad Enslen recently resigned as a moderator at Spider-food. I am the last to hold down the fort.
J.K. Bowman started Spider-food in 2000. He was, like me, what Danny Sullivan calls a second generation SEO. J.K. and I met through JimWorld and after I had left that community J.K. enticed me to [...]

Public Relationships and Toxic Linkage

Posted by Michael Martinez on February 27, 2008 in SEO Theory

Ms. Danielle raises an interesting point about building Public Relations links. She writes that “by diversifying your link building and gaining [Public Relations] links, this will help spread buzz about your site, in turn gaining you even more links from other real sources.”
Search engine optimization should be viewed as a component of marketing, one [...]

Coat-tail SEO Strategies

Posted by Michael Martinez on February 26, 2008 in Advanced SEO

Because of the potential traffic it may send to Web sites, a search engine creates an incentive for Web site operators to manipulate the search results. This incentive exists across all social media sites, linking resources, and the Web in general. The more helpful a Web site is in directing traffic to other [...]

SEO Secret - Search engine link and SEO link building

Posted by Michael Martinez on February 25, 2008 in Seo Myths

The most popular myth being passed around the SEO world is that “it’s all about links” or, to put it another way, “links are more important than content”.
The difference between ignorance and incompetence is that an ignorant person generally concedes to being ignorant; incompetent people who forge ahead despite their ignorance don’t acknowledge that they [...]

Conclusion of SEO test

Posted by Michael Martinez on February 22, 2008 in General

So, our blog is now back to NOT using “www” in the published URL and our SEO test has reached a concluding point. That is, we confirmed that changing Wordpress URLs confuses us.
However, This is an SEO Test Part 2 appeared in Google Blogsearch pretty quickly without the “www” in the URL. I [...]

This is an SEO Test - Part 2

Posted by Michael Martinez on February 22, 2008 in General

Hypothesis: Changing Wordpress URL publication structures screws up your visibility in Google Blogsearch.
Background: Last year when my then-new Webmaster set up SEO-Theory.com, he registered it with Google Webmaster Tools per my request. Alas! I had not yet brainwashed — er, instructed him in the value of consistent domain URL naming conventions.
So SEO Theory [...]

This is an SEO Test

Posted by Michael Martinez on February 22, 2008 in General

This is an SEO Test. This is a real SEO test and not a real SEO tactic. In the event of actual SEO tactic you would not be advised of what is happening.
Here is what is happening.
We (I) prefer to see “www . seo-theory . com” in all my URLs. Why? [...]

A little experiment…

Posted by admin on February 21, 2008 in General

What happens when you take a link-popular blog with over 400 pages of content and change its URL structure without setting up 301 redirects?
 We’re about to find out.  Yesterday we reset Wordpress to publish all content as “www . seo-theory . com” rather than “seo-theory . com”.  Google Blogsearch already appears to be confused by [...]

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