November is Directory Search Month

Posted by Michael Martinez on November 5, 2007 in SEO Theory

Brad Enslen, a long-time member of the SEO community, has launched a use directory search in November campaign. I think it’s a good idea, although I’m going to offer a twist.

Whereas Brad is promoting major directories that are well-known and generally trusted, I suggest that people find some niche directories and test their thoroughness. See how well they cover their topics. Share some directory link love on your blogs and forums to help people find specialty directories that do a good job of covering useful information.

Brad’s experience in niche directory management goes way back. Not only does he offer a SciFi directory and SciFi search, he also manages Duneland, A search directory and tourism guide to the Duneland Communities on the southern shores of Lake Michigan in Porter County, Indiana. I have no idea of where Porter County, Indiana is, but that sounds like a niche directory to me.

November is an opportunity for people in the SEO community to be less self-promotional and more co-promotional. Don’t run around to all the forums and tell people about your directories — that’s just cheap, shlocky, bad promotion. Tell people about niche directories you’d really like to help promote.

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About the Author

Michael Martinez is the Director of Search Strategies for Visible Technologies, Inc. A former moderator at SEO forums such as JimWorld an Spider-food, Michael has been active in search engine optimization since 1998 and Web site design and promotion since 1996. Michael was a regular contributor to Suite101 (1998-2003) and SEOmoz (2006).

If your Web page could talk Google Analytics’ sucky site search feature