Google Universal Search: Google rolls out a whole new search engine

Posted by Michael Martinez on May 16, 2007 in General

Google announced today that it is replacing its Bigdaddy search engine with a new search engine Marissa Mayer had originally proposed in 2001.

Google Universal Search integrates Book Search, Video Search, Blog Search, News Search, Image Search, and Web Search into one interface. They have built entirely new infrastructure and algorithms to deliver the service. It does NOT depend on personalization.

There were some hints about Google Universal Search from last year.

They rolled out Google Universal Search as part of their Enterprise application.

And the Google Operating System blog spoke briefly about Google Universal Search in November.

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About the Author

Michael Martinez is the Director of Search Strategies for Visible Technologies, Inc. A former moderator at SEO forums such as JimWorld an Spider-food, Michael has been active in search engine optimization since 1998 and Web site design and promotion since 1996. Michael was a regular contributor to Suite101 (1998-2003) and SEOmoz (2006).

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