How Large Web Site Theory works with Set Theory

Posted by Michael Martinez on May 16, 2008 in Advanced SEO

I put my production team to sleep the other day in our weekly Large Web Site Design Theory meeting by drifting into a discussion of Set Theory. Having no time to devise a more intuitively appropriate topic for today, I’ll just share a few thoughts on the topic here.
First of all, let me tell […]

Search brand management - managing brand value through search

Posted by Michael Martinez on May 15, 2008 in SEO Theory

Eli Feldblum says that branding is dead … almost. Every now and then someone comes out of the woodwork and beats up on branding. It seems to be a rite of passage for some online marketers. There is a theory that holds if you beat up on someone else or their pet […]

How search ruins the Web experience

Posted by Michael Martinez on May 14, 2008 in SEO Theory

Google has been proselytizing its “rel=’nofollow’” strategy for about three years now. Although the road has been rough Googlers probably feel like they have achieved some success. There are now quite a few Web application vendors and services that automatically embed “rel=’nofollow’” in user-generated links. Despite occasional rumors or allegations that Google […]

Meta tags DO matter — get it right for a change

Posted by Michael Martinez on May 13, 2008 in Seo Myths

The latest legal news roundup on SEOmoz includes an erroneous statement. Sarah Bird, Esquire writes about meta tags: “While not valuable for rankings, metatags (at least title and descriptive tags), are important for SEM. “.
Bullshit.
I don’t expect attorneys to understand search engine optimization as well as I do but when you make a statement […]

Google adds a third index for site search

Posted by Michael Martinez on May 12, 2008 in Intermediate SEO

Matt Cutts mentioned on his blog that Google Custom Search Engines now have a special site search index.
This seems like a major step in the right direction as site search has been a real issue for me. Site search is the third navigation tool that every Web site designer (and SEO) MUST take into […]

Brief hiatus

Posted by Michael Martinez on May 8, 2008 in General

In case it hasn’t become obvious, I am swamped and just too busy to write new posts this week.
I’ll get back on track with some SEO Theory posts starting again Monday. Have a good weekend.

Link building versus search engine optimization

Posted by Michael Martinez on May 7, 2008 in Link Theory

In case you missed the online reputation management asssociation post, there’s a link for you.
Debra Mastaler wrote about the May 2008 Virginia SEO meetup yesterday and I read with interest the couple of paragraphs beginning with “It was really surprising to hear the diversity in the answers to ‘what’s working in link building’”.
I was not […]

Online Reputation Management Association

Posted by Michael Martinez on May 5, 2008 in Advanced SEO

When you read the headline “online reputation management association”, what do you think first? What do you expect this article to be about?
There is not yet a definitive meaning that the expression online reputation management association confers, but it would be simple enough to create more than one definitive meaning (note: to do so […]

Ballmer blinks but search still suffers

Posted by Michael Martinez on May 4, 2008 in General

Now that Steve Ballmer has thrown in the towel and given up on buying Yahoo!, people are free to engage in artisitic analysis about what might have happened. Based on Ballmer’s statements in various statements to Yahoo!, Microsoft employees, and the media, it appears that all he really wanted was to capture Yahoo!’s PPC […]

Systems-based Search Engine Optimization

Posted by Michael Martinez on May 2, 2008 in Advanced SEO

There are many definitions for the word “system”. When I was in technical school many years ago, our Systems Analysis class was provided a definition similar to a system is a collection of hardware, software (rules governing how the hardware functions), and people (who use the hardware) that work together to combine a specific […]

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