From the category archives:

SEO Theory

Can we talk SEO? In one SEO lexicon?

by Michael Martinez on March 9, 2010

In A Modest Proposal For SEO Standards I suggest that search engine optimization specialists (firms and consultants) include an SEO lexicon on their Websites.
There are many SEO glossaries around the Web already, but they rarely agree on their terminology. This lack of agreement has created a bizarre and humiliatingly divergent conversation between SEOs, their [...]

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Essentials of Off Site SEO

by Michael Martinez on February 26, 2010

“Essentials of Off Site SEO” is an article I could have written, except I did not write it — I only wrote the original article on which “Essentials of Off Site SEO” was patterned.
It appears that a company in India, offering SEO services, has rewritten one or more SEO Theory articles and distributed them through [...]

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Going Nova: How Websites Become Networks

by Michael Martinez on February 15, 2010

The Microsite Debate addresses the artificial aspect of when brand-strength Web sites spawn child sites, microsites. The debate does not, however, really look at the natural evolution of sites that evolve into networks.
Having gone through this process more than once, I have to admit that it has never struck me as a major force [...]

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