From the category archives:

SEO Metrics

Google encrypted search won’t pass referral data

by Michael Martinez on May 24, 2010

UPDATE: Some people have suggested that sites which have valid, up-to-date SSL certificates should still receive referral data. I haven’t had an opportunity to test that for myself. Until now, my personal sites have not needed SSL certificates.
I said I was done posting on SEO Theory, didn’t I? Well, this seems too [...]

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How many pages should a search engine index?

by Michael Martinez on March 30, 2010

One of the latest ongoing concerns in the SEO industry appears to dwell on the number of pages that a search engine indexes (most specifically Google, but this discussion really extends to other search engines).
Of the four major search engines, Ask and Bing are the stingiest when it comes to indexing deep content from Websites. [...]

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Steve Wiideman owns SEO Standards

by Michael Martinez on January 4, 2010

UPDATE: See Steve’s comment below for his response to this article. I have struck out the “false claims” language, as that is no longer current.
In a pretty brazen move that doubtless many have contemplated and probably few have considered seriously, self-styled SEO Expert Steve Wiideman has launched SEO Standards dot Org (I will not [...]

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