From the category archives:

Search Engine Optimization

SEO Certification – Is SEO Certification For Real?

by Michael Martinez on December 21, 2009

SEO Certification is a really scary topic. There are dozens if not hundreds of Web sites offering SEO Certification and, in an industry that has no professional standards, many of these sites claim to base their certifications on “peer reviewed” processes and nationally recognized standards. I know of only one established peer-reviewing group [...]

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SEO Practices and Techniques

by Michael Martinez on February 11, 2009

Search on “SEO practices and techniques” and you’ll find a smattering of articles about “SEO best practices” led by Google’s description of the industry. None of these articles really addresses the query, however. In fact, I say the query “seo practices and techniques” is ambiguous — so who can blame the marketers who [...]

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Those little search engines that might, could…maybe

by Michael Martinez on February 3, 2009

The SEO community has not quite yet finished kicking Cuil Search out of dismay and disgust, an attitude I feel is unwarranted simply because most people in our community haven’t watched a search engine go from startup to contender.
It takes at least two years for a search engine to prove itself worthy of graduating to [...]

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