by Michael Martinez on December 21, 2009
SEO Certification is a really scary topic. There are dozens if not hundreds of Web sites offering SEO Certification and, in an industry that has no professional standards, many of these sites claim to base their certifications on “peer reviewed” processes and nationally recognized standards. I know of only one established peer-reviewing group [...]
by Michael Martinez on February 11, 2009
Search on “SEO practices and techniques” and you’ll find a smattering of articles about “SEO best practices” led by Google’s description of the industry. None of these articles really addresses the query, however. In fact, I say the query “seo practices and techniques” is ambiguous — so who can blame the marketers who [...]
by Michael Martinez on February 3, 2009
The SEO community has not quite yet finished kicking Cuil Search out of dismay and disgust, an attitude I feel is unwarranted simply because most people in our community haven’t watched a search engine go from startup to contender.
It takes at least two years for a search engine to prove itself worthy of graduating to [...]