SEO Theory – SEO Theory and Analysis Blog
Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
From the category archives:
The number of backlinks a Web site has is meaningless for a variety of reasons. In search engine optimization counting backlinks is a waste of time because you don’t know:
What the anchor text for those links may be
Which search engines have indexed the backlinks
Which search engines allow the backlinks to pass value
Which backlinks the [...]
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Online reputation management theory is slowly becoming more popular in the SEO search space but there are no adequate results for the expression.
Here are a few concepts related to reputation management theory as it pertains to managing search engine results.
Brand value
Contested name space
Engagement
Hostile entity
Hostile environment
Name space
Result flipping
Shared name space
Whether you’re protecting an individual’s name, an [...]
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A lot of people are so interested in Food Network’s show Dinner: Impossible they even read the couple of articles I wrote on this blog earlier this year about the Robert Irvine situation. You can read my original articles from July 2008 here and here, if you’re curious.
The Robert Irvine story has proven [...]
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