From the category archives:

Intermediate SEO

How to fix your nofollow screwup

by Michael Martinez on August 14, 2009

You manage a large Web site with thousands or millions of pages of content and sometime in the last two years you resorted to using rel=’nofollow’ on internal links in the hope of “improving” your search performance. Having drunk the kool-aid you looked at metrics and concluded that maybe it worked. And you [...]

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Duplicate content for SEO and SEO for duplicate content

by Michael Martinez on February 26, 2009

Duplicate content came up at SMX West in more than one panel. Of course, Google, Microsoft, and Yahoo! dropped a bombshell announcement in the “Meet The Search Engines” panel on Thursday, where they launched their new Canonical URL meta tag.
There are times when people in the SEO community act like duplicate content is a [...]

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Timing is everything – scheduling blog posts

by Michael Martinez on February 19, 2009

Last Friday the SEO Theory blog published How Lexical Analysis Can Combat Web Spam. I’m not sure of exactly when I wrote that article but it may have been a week old by the time it was published.
Entirely by coincidence (as I was completely unaware of the project until it was announced), Google, Yahoo!, [...]

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