From the category archives:

Content Theory

Leveraging serial content

by Michael Martinez on January 27, 2009

One common complaint or observation people make about my writing is that my articles tend to be SO LONG. This is not a new phenomenon for me. When I was in college I joined the campus newspaper staff. My first story assignment was to interview the Dean of Students, who was serving [...]

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SERP based communication protocols

by Michael Martinez on December 22, 2008

When I was much younger I watched a television special about the search for extra-terrestial life. The documentary interviewed a scientist who outlined the complexity of attempting to communicate with other intelligences across the galaxy. As best I can recall, he said something like this: “Imagine finding a civilization that is located about [...]

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How To Promote Business

by Michael Martinez on December 18, 2008

Seems an odd expression, “how to promote business”. It’s a query I’ve noticed in Google Adwords’ keyword research tool that has many weakly relevant listings in the search results. Don’t get me wrong: there are plenty of organic and paid listings for sites hawking business promotion tips, services, and tools in the search [...]

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