From the category archives:

Competitive Analysis

How to choose where to begin your SEO campaign

by Michael Martinez on February 17, 2009

A recent forum discussion about Yahoo! included remarks from several SEOs who block the Slurp crawler from their sites. I could not help but shake my head because some of those people have argued that Google is the only search engine that matters. After all, they get all their traffic from Google.
Hm. [...]

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Why your link analysis methods suck

by Michael Martinez on December 24, 2008

Simple probability theory tells us that if we take two coins and randomly toss them into the air, the chance of both coins landing heads up is 25%. You can illustrate this probability by looking at all the possible permutations for the coin toss: Heads + Heads, Heads + Tails, Tails + Heads, Tails [...]

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SEO Math: Group Theory for Query Spaces

by Michael Martinez on December 12, 2008

This article assumes you have read SEO Math: Axioms for Search Analysis and have some basic understanding of the concepts I presented there.
There are two types of query spaces: limited query spaces (or bounded query spaces) and unlimited query spaces (or unbounded query spaces). It might be appropriate to think of an unlimited query [...]

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