by Michael Martinez on October 16, 2009
It’s a little early to say that publishing “20 Hard Core SEO Tips” articles has become a tradition for SEO Theory but I definitely have been thinking about writing this article for the past year. The original 20 Hard Core SEO Tips article continues to attract new links and visitors every month. Like [...]
by Michael Martinez on September 16, 2009
Most people think of search engine optimization as if it is something that only marketers engage in, whereas over the past couple of years I have tried to show that any one of the three members of the Searchable Web Ecosystem (Publishers, Indexers, and Searchers) can optimize search results. The Theory of Search Engine [...]
by Michael Martinez on February 10, 2009
If you’re going to build microsites you should treat them with the same full respect in attention to detail that you would pay to your flagship Website. If there is a classic microsite mistake, it is the mistake of treating the microsite as a means to an end rather than as a site worthy [...]