About SEO Theory

SEO Theory is written by Michael Martinez, Director of Search Strategies at Visible Technologies, Inc. in Seattle, WA. A Web site operator since 1996, Michael has been active in search engine optimization and the SEO community since 1998, when he joined the Virtual Promote forums. Michael has served as a moderator, administrator, or contributor to popular SEO communities including Virtual Promote, Spider-food, and SEOmoz.

Michael also writes for the VisInsights: Perspectives In The Digital Marketplace brand management blog and the Best SEO Blog.

SEO Theory provides a deeper analytical look at search engine optimization methods and techniques. Taking a more scientific approach to search engine optimization, SEO Theory stresses the importance of the SEO Method: Experiment. Evaluate. Adjust.

Visit the SEO Theory home page to learn more and to download white papers about SEO Theory.

Learn more about Visible Technologies’ search engine marketing services, including organic search engine optimization and pay-per-click advertising management.

Do you want to email Michael Martinez at Visible Technologies? Please use our Contact form to send email to Michael Martinez for the SEO Theory blog.