So I disagree with Danny Sullivan’s critique of Bill Gates’ new site.
Danny’s very detailed post certainly offers a lot of basic SEO woodworking tips — unfortunately, he brought his toolkit to a ceramics shop, in my opinion.
So I went over to Best SEO Blog and wrote some SEO advice for Danny Sullivan.
And, of course, I’m not looking for a fight with Danny. This event is an opportunity for us to discuss in some depth where the line is between advising clients to pursue competitive keywords and shouting down their branding priorities.
That’s a much more interesting topic, in my opinion, than whether Bill Gates is a blogger.
I invite you to take a look at my response to Danny.
{ 4 comments… read them below or add one }
michael.wissekerke 01.25.10 at 11:11 pm
i haven’t read your reply to the breakdown as yet, but i must to admit when i read the post i thought it was kinda done in bad taste.
Michael Martinez 01.26.10 at 4:39 pm
Sometimes the presentation falls short of the intent. I’m sorry it didn’t work for you.
My article is really not about Danny — it’s about the temptation many SEOs feel when they think clients are going in the wrong direction.
Before we insist the client do it our way, we owe it to the client to understand WHY he wants to do it another way.
Badams 01.27.10 at 5:50 am
Your counter-post is spot on. I’m working on a project for a new classifieds site that’s taking a similar approach – circumventing the saturated market problem by building a new brand. We’re not going to compete with the big classifieds sites on ‘classifieds’-related keywords, instead we’re going to try to build a new classifieds brand with its own lingo and quirky angle.
It’ll be an interesting exercise. Succeed or fail, we’ll definitely learn a lot from it.
SEO by Just Say ON 02.03.10 at 4:43 am
When I read your blog, I know I’m getting an authentic, well articulated opinion. A rarity nowadays.
Keep on “fighting up” and calling out the B.S. Michael.
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