TruReputation

TruReputation. I say again: TruReputation.

Okay, enough with the repetition.

This week Visible Technologies officially launched its TruReputation Web site, which serves as the flagship Web site for the search services group (you could call us the search marketing group but I actually like “search services” and hope that by using the term I’ll convince people to think of us as a “search services group”).

As the Director of Search Strategies here at Visible Technologies I have had the privilege, the joy, and the challenge of leading the development of many SEO campaigns for the past 2-1/2 years. I say SEO campaigns but the core of the TruReputation brand is its search reputation management service, the technical implementation of which I have overseen since late 2009.

My, how things have changed since then. The growth of the social media Websphere has influenced our work in so many ways that new ideas kept percolating up. Our traditional SEO team has continued to work with eCommerce and commercial Web clients but they have also found a growing interest in developing social media resources.

Visible Technologies has never sat idle. Starting out as a traditional SEO firm, founders Jim Webber and Dean Graziano soon found themselves drawn into the world of Search Reputation Management. They put together some case studies, partnered with a few folks to develop technology to match the work being done, and launched a service before there was really a huge market for this kind of thing.

I had done some reputation management already when Visible Technologies hired me but their clientele came from a different quarter than the clients I was used to working with. I feel we have raised the bar a few notches as we’ve developed resources, methodologies, and guidelines.

We’ve worked with agencies as well as individuals and companies. The needs for reputation management cross many vertical lines — and it’s not all about scandals and passing background checks. Some of our clients have been world-changing industry leaders whose names were virtually missing from the Internet. We’ve shaped or sculpted online profiles that have helped people find out about the neat and cool stuff our clients have done to help make the world a better place.

Sometimes a new product or service is launched and there is no real definition to what is said about that product or service on the Web. A search reputation management firm like Visible Technologies can help you build that visibility to improve people’s understanding of your products and services. We don’t pay bloggers to write rave reviews about your stuff — we help you build a reputation.

In fact, the needs vary so much that some clients require nothing more than our Internet Monitoring Service. Visible Technologies has pioneered new methods and resources in the online listening field. We’ve made a name for ourselves and won some awards and challenged the established powers that be. This ain’t your best friend’s neighbor’s kids Perl script we’re offering — it’s a heavy-duty service that gives you extremely fast notification of what’s being said about you online.

We’re leveraging our many years’ experience as a team to offer Brand Search Marketing service. We work with clients who are moving lots of product, selling lots of service, and who need industrial-strength traffic improvement quickly. We don’t waste client time with nonsense techniques like PageRank sculpting — we improve search visibility, search referrals, and Website conversions.

You can check your own search reputation score for free with our new ReputationScore tool. We’ve developed a metric that tells you how negative or positive your search visibility is based on your own sentiment scoring. It only takes a few minutes to set it up. Yes, there is a paid version coming but the free tool is there ready for you to use now.

That metric is built on a lot of analysis and experience. It’s a scale of 500 points allocated against your own interpretation of the content that appears in the search results for your name. A 500 is as good as it gets. Nothing is worse than 0.

A few weeks ago I promised we would be launching a new blog and that is now almost ready. It will be the TruReputation Blog and there we’ll discuss — well, I don’t want to spoil the surprise. Let’s just say it won’t be your average guru’s 10-link list blog.

Be sure to check out the new sites. I think you’ll find that there is a whole lot more to search engine optimization, reputation management, and social media marketing than what you’ve been used to seeing.