From the monthly archives:

March 2009

Transitions

by Michael Martinez on March 27, 2009

I’ve been writing this blog for over two years. In that time SEO Theory has built up a large, fairly loyal readership. Your comments and questions have been thoughtful and provocative.
Many times people have asked me how long can I go with this, writing five articles a week, analyzing how the Searchable Web [...]

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Swarm Theory And Web Communities

by Michael Martinez on March 26, 2009

The National Geographic Society has probably done more to popularize the idea of Swarm Theory than any other media group, either online or offline. They caused a huge stir among Swarm Theory scientists in July 2007 with their Swarm Theory article, which explored the science from a layman’s point of view in depth.
Swarm Theory [...]

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From Theory To SEO To Theory

by Michael Martinez on March 25, 2009

Over the past few months I have come across comments from SEO bloggers and conference panelists that seek to put some distance between the commenters and theory. That is, some SEOs now go out of their way (in different contexts) to tell people, “We engage in practical SEO, not theoretical SEO”.
I infer from these [...]

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