From the monthly archives:

January 2009

Real December 2008 Search Market Share

by Michael Martinez on January 30, 2009

Disclaimer: SEO Theory is not associated with Quantcast.com and the SEO Theory Real Search Market Share report is an estimate based on data provided by Quantcast.com for free through its Web site. Quantcast.com has not endorsed this report. These traffic estimates may not represent actual unique visitor data.
The real search market share report is measured [...]

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Search Market Share 2008: Microsoft outperforms the field

by Michael Martinez on January 30, 2009

What are your search expectations?
If your Web site is written in English, what percentage of traffic would you expect to see come from the Ukraine? 5%? 10%? 50%?
The search engine optimization community generally accepts as axiomatic the Lingual Relevance Limit, which we can articulate as: A web document is only relevant to the [...]

How SEOs hobble themselves

by Michael Martinez on January 29, 2009

Very recently I reminded people on another site that “links should not make up more than 10-15% of your optimization.” As often happens, someone who appears to have built a business on building links stepped in to say I’m wrong, offering the argument that “you will not rank for any decent keyword without the [...]

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