Comments on: How do you define scope of SEO? http://www.seo-theory.com/2008/12/19/how-do-you-define-scope-of-seo/ Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc. Mon, 15 Mar 2010 10:48:35 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: mugile http://www.seo-theory.com/2008/12/19/how-do-you-define-scope-of-seo/comment-page-1/#comment-1326 mugile Sun, 21 Dec 2008 06:43:23 +0000 http://www.seo-theory.com/?p=1118#comment-1326 Thank you for sharing this post. Thank you for sharing this post.

]]> By: Michael Martinez http://www.seo-theory.com/2008/12/19/how-do-you-define-scope-of-seo/comment-page-1/#comment-1322 Michael Martinez Sat, 20 Dec 2008 01:43:23 +0000 http://www.seo-theory.com/?p=1118#comment-1322 I think goal assessment is an important part of Web marketing but it's a complex concept that doesn't easily fit into the cyclic or segmented breakdowns people (including me) have put forth to explain search engine optimization. I appreciate your misgivings about the whole idea of compartmentalizing SEO. I think goal assessment is an important part of Web marketing but it’s a complex concept that doesn’t easily fit into the cyclic or segmented breakdowns people (including me) have put forth to explain search engine optimization.

I appreciate your misgivings about the whole idea of compartmentalizing SEO.

]]> By: tanyaferrell http://www.seo-theory.com/2008/12/19/how-do-you-define-scope-of-seo/comment-page-1/#comment-1320 tanyaferrell Fri, 19 Dec 2008 21:51:23 +0000 http://www.seo-theory.com/?p=1118#comment-1320 Hey Michael, this is an interesting post. I'm always a little weary when people break out SEO into parts like this. In my experience too many people think of SEO as a cycle of several processes. When really it should be more holistic than that. As is so with a computer, several processes can run at the same time. I do think you are missing one process though. I don't have a name for it, but for now I'd call it goal assessment. The very first step of understanding the purpose of your site, the audience, what you hope to accomplish with SEO, and your definition of a conversion. You need to assess that before you bust out any keyword research tools. If your site is shit and/or doesn't meet the needs of your audience, then there's no point in even starting besides wasting money and time. If you don't know how you'll measure success, why start? Some would say this type of assessment is the job of the marketing manager, web designer, or someone else. But any good SEO (that isn't just trying to make a buck) definitely has something unique to contribute to those types of conversations. Hey Michael, this is an interesting post. I’m always a little weary when people break out SEO into parts like this. In my experience too many people think of SEO as a cycle of several processes. When really it should be more holistic than that. As is so with a computer, several processes can run at the same time.

I do think you are missing one process though. I don’t have a name for it, but for now I’d call it goal assessment. The very first step of understanding the purpose of your site, the audience, what you hope to accomplish with SEO, and your definition of a conversion. You need to assess that before you bust out any keyword research tools. If your site is shit and/or doesn’t meet the needs of your audience, then there’s no point in even starting besides wasting money and time. If you don’t know how you’ll measure success, why start?

Some would say this type of assessment is the job of the marketing manager, web designer, or someone else. But any good SEO (that isn’t just trying to make a buck) definitely has something unique to contribute to those types of conversations.

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