From the monthly archives:

October 2008

Conventional SEO Wisdom: If anyone offers you “guaranteed search engine ranking” or “guaranteed search engine optimization”, run far, far away very fast.
Today is the day that I … support conventional SEO wisdom — at least when it comes to guaranteed search engine ranking and guaranteed search engine optimization.
Every now and then someone will ask me [...]

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The invisibility of SEO credibility

by Michael Martinez on October 30, 2008

Search Engine Roundtable found a discussion around the idea that real search engine optimization experts are invisible. I have considered weighing in on the original thread at Jill Whalen’s Highrankings Forums.
The SE Roundtable discussion was Sphunn and the Sphinn has received a few comments.
Statements about the nature of good SEO versus bad SEO stand [...]

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SEO for Subdomains – Subdomains and SEO

by Michael Martinez on October 29, 2008

Search engines have been tolerant of subdomain spam for a very long time. Google has been tightening its subdomain rules over the past couple of years but they still don’t make a very clear distinction for what is and is not acceptable. I’ve been told privately there may be a bug in their [...]

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