From the monthly archives:

July 2008

How to use search to build visibility

by Michael Martinez on July 31, 2008

One very underdeveloped skill in the SEO community is search. If you browse a random selection of SEO blogs, forums, and articles that discuss ways to use search engines, you’ll mostly find rehashes of advanced query operator functionality, special query tricks that reveal “secret” stuff, and queries that really don’t have any relevance to [...]

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Search optimization and the keyword matrix

by Michael Martinez on July 30, 2008

David Szetela wrote a post on Search Engine Watch that discusses a PPC keyword matrix technique he calls “personas and buckets”.
Ken McGaffin wrote about basic keyword matrix technique for WordTracker in 2006.
Keyword matrix techniques have been around for a long time. When you deal with a lot of query data, organizing your terms into [...]

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Adding value to content through promotional links

by Michael Martinez on July 28, 2008

Last year I wrote about the three types of links that you can embed in your content. There are navigational links, body links, and promotional liniks. I defined them this way:
Navigational Links may be found in any zone but are most often placed in anchor margins and mastheads. Navigational links connect your pages [...]

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