SEO Theory – SEO Theory and Analysis Blog
Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
From the monthly archives:
The new buzzword in town seems to be “SEO expert”. It’s no longer enough for people to tout themselves as professional SEOs — now we’re all going to be experts. Heck, if you don’t feel like an expert, someone will be glad to take your money and teach you to be an expert. [...]
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There are many definitions for relevance, some of which have been proposed specifically for search engineering and/or search engine optimization. Any definition of “relevance” that speaks of quality or importance or authority misses the mark, in my opinion. Relevance has nothing to do with qualitative measurements with respect to how much a document [...]
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Tamar Weinberg at SE Roundtable wrote a brief post today about risk-free link-building techniques. Recapping points posted in a forum discussion, Tamar summed up the basic link-building tips that are still making the rounds in SEO discussions:
There are a number of tactics that can be employed to build natural links (and perhaps a few [...]
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