I think the travel site data example is a very good one, I’ve often thought the same – a lot of the time you just want information, not to be forced into form filling and the whole purchasing process. (Gee that sounds almost like a doorway page doesn’t it!) And surely that is what the web is (was?) about – availability of information. Maybe the way forward is to start a suitably web 2.0 maps/twitter/flickr/etc etc social mashup with flight and price data fed to you by the user on their cellphone

Basically you create something pioneering founded on information you already collect, and of such uniqueness and value to the user that it does its own SEO to a large extent.

But then its late here in the UK, I’m no expert, and maybe I skimmed it too quick.

I decided to include the “ugly” points thinking I could come back later and expand. I think that really needs a different post now. A few people in the SEO industry have poked fun at me for using simple, ugly Web design. But there are reasons why I do.

A couple of comments.

First, I’d very much like to get your take on what Amazon are doing in this area, as it seems to me that they have had some success with republishing and reslicing aggregated and analysed customer data.

Second, when I got to the five or six paragraphs that begin “In other words, ugly works…” I felt the merest twinge of sympathy for ‘dynamic’ – it seemed to me that your train of thought, usually so clear, got somewhat sidelined here and I had to read them through a couple of times to follow the different threads.

Well worth the effort though. Do keep writing.

Too many SEOs think they are being innovative simply by applying age old marketing concepts to a new medium. I prefer grounded theory rather than sensationalism and this blog achieves that.

However, I can empathise with the sentiment in the first post here to the extent that often implementation details would be appreciated. I can understand why this may not be possible, nonetheless tips on how to implement a visualised version of a multi plane model for analysising ranking for example (as per previous posts) would be appreciated. Whilst it appears fairly obvious to me that a multitude of factors have a bearing and can be tracked and worked into a model, a strategy for working with this data is more difficult to come by. Maybe it just requires hardwork lol.

Just some thoughts.

DM