SEO Theory – SEO Theory and Analysis Blog
Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
From the monthly archives:
Every now and then someone gets up on their soapbox and claims there are no secrets to search engine optimization. I would have to say that because 90% of all SEOs appear to be following the limited advice given out on SEO blogs and forums there are probably relatively few secrets in the [...]
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One of the most stupid ideas ever embraced by the SEO community was the suggestion that you should send unsolicited emails to Webmasters asking for links (either by exchange or simply one-way). Of course, as the practice of managed reciprocation fell into disrepute people began offering “three-way” links (where your site, A, links to [...]
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UPDATE: This article discusses the “essentials of off site SEO” and should not be confused with other articles that rewrite these points under the title “Essentials of Off Site SEO” or similar titles. i.e., This article is the original “Essentials of Off Site SEO” article. Accept no rewrites of SEO Theory that don’t [...]
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