Comments on: The Thoughtful SEO’s manifesto http://www.seo-theory.com/2008/02/20/the-thoughtful-seos-manifesto/ Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc. Mon, 15 Mar 2010 10:48:35 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: JonnyScott http://www.seo-theory.com/2008/02/20/the-thoughtful-seos-manifesto/comment-page-1/#comment-663 JonnyScott Sun, 09 Mar 2008 12:54:42 +0000 http://seo-theory.com/wordpress/2008/02/20/the-thoughtful-seos-manifesto/#comment-663 Hi M, "Keywords in domain names don’t matter. Keywords in URLs do." "There is no advantage in using keywords in domain names that you cannot utilize simply by naming sub-directories (folders) or page file names with the keywords." I possibly do not agree with this but I understanding your motivation in the message you deliver. I do like you believe that a URL is an identifier, a string and a sequence that translates to a DocID. BUT I believe that there is a pattern exists and that an engineer can and did pick out years ago from all that juicy data a rule- "if the keyword is in the domain and other flags are set OK, likely that site has relevance for that keyword" + more so than if it features in a folder/filename instead. Keyword in the domain is like a faux domain level parameter, keyword in a filename is different - try considering that achieve kw coverage in a URL past the .TLD/ is much easier too achieve. I don't believe that its one or other, indeed its additive and the domain is the "meatier chunk!" As Google turns the dial on KW presence/prominence within the domain please future proof - aim on your brand but maybe try and including a synonym of your "big words"... Help drive the changes by avoiding keyword heavy domains and diffuse this as a mark of relevance over time... KARMA BABY Hi M,

“Keywords in domain names don’t matter. Keywords in URLs do.”
“There is no advantage in using keywords in domain names that you cannot utilize simply by naming sub-directories (folders) or page file names with the keywords.”

I possibly do not agree with this but I understanding your motivation in the message you deliver.

I do like you believe that a URL is an identifier, a string and a sequence that translates to a DocID. BUT I believe that there is a pattern exists and that an engineer can and did pick out years ago from all that juicy data a rule- “if the keyword is in the domain and other flags are set OK, likely that site has relevance for that keyword” + more so than if it features in a folder/filename instead. Keyword in the domain is like a faux domain level parameter, keyword in a filename is different – try considering that achieve kw coverage in a URL past the .TLD/ is much easier too achieve. I don’t believe that its one or other, indeed its additive and the domain is the “meatier chunk!”

As Google turns the dial on KW presence/prominence within the domain please future proof – aim on your brand but maybe try and including a synonym of your “big words”… Help drive the changes by avoiding keyword heavy domains and diffuse this as a mark of relevance over time… KARMA BABY

]]> By: skinner http://www.seo-theory.com/2008/02/20/the-thoughtful-seos-manifesto/comment-page-1/#comment-628 skinner Sat, 23 Feb 2008 14:54:46 +0000 http://seo-theory.com/wordpress/2008/02/20/the-thoughtful-seos-manifesto/#comment-628 Michael, I love this. I was nodding my head all the way through, and I couldn't agree with you more. I also love your style. Refreshing in our online community. Michael, I love this. I was nodding my head all the way through, and I couldn’t agree with you more. I also love your style. Refreshing in our online community.

]]> By: bwelford http://www.seo-theory.com/2008/02/20/the-thoughtful-seos-manifesto/comment-page-1/#comment-624 bwelford Fri, 22 Feb 2008 21:06:57 +0000 http://seo-theory.com/wordpress/2008/02/20/the-thoughtful-seos-manifesto/#comment-624 I really enjoyed that, Michael, and agreed with almost all of it. Perhaps I can add a final item, which I think you well exemplify. To thine own self, be true. I really enjoyed that, Michael, and agreed with almost all of it. Perhaps I can add a final item, which I think you well exemplify. To thine own self, be true.

]]> By: jexley http://www.seo-theory.com/2008/02/20/the-thoughtful-seos-manifesto/comment-page-1/#comment-620 jexley Thu, 21 Feb 2008 01:38:52 +0000 http://seo-theory.com/wordpress/2008/02/20/the-thoughtful-seos-manifesto/#comment-620 "Blackhat spammers burn out the usefulness of about 10% of all SEO tips, tricks, and techniques that are openly or semi-openly shared on blogs and forums in about 12 months. White hat SEOs, newbies, and SEO gurus burn out the other 90% in 6 months or less." HA. Brilliant. Bloody brilliant. “Blackhat spammers burn out the usefulness of about 10% of all SEO tips, tricks, and techniques that are openly or semi-openly shared on blogs and forums in about 12 months. White hat SEOs, newbies, and SEO gurus burn out the other 90% in 6 months or less.”

HA. Brilliant. Bloody brilliant.

]]> By: Michael Martinez http://www.seo-theory.com/2008/02/20/the-thoughtful-seos-manifesto/comment-page-1/#comment-619 Michael Martinez Thu, 21 Feb 2008 00:05:44 +0000 http://seo-theory.com/wordpress/2008/02/20/the-thoughtful-seos-manifesto/#comment-619 Diego, if your keyword is <em>example</em> and you want to boost your relevance a little bit you can use either <em>www.example.com/</em> or <em>www.someothersite.info/example.html</em> and get the same kind of benefit. There is no advantage in using keywords in domain names that you cannot utilize simply by naming sub-directories (folders) or page file names with the keywords. In other words, example.com somedomain.com/example/ anotherdomain.com/example.html All have one occurrence of "example" in their URLs. None of them really has an advantage over the others because of their name. Diego, if your keyword is example and you want to boost your relevance a little bit you can use either http://www.example.com/ or http://www.someothersite.info/example.html and get the same kind of benefit.

There is no advantage in using keywords in domain names that you cannot utilize simply by naming sub-directories (folders) or page file names with the keywords.

In other words,

example.com
somedomain.com/example/
anotherdomain.com/example.html

All have one occurrence of “example” in their URLs. None of them really has an advantage over the others because of their name.

]]> By: diegonza http://www.seo-theory.com/2008/02/20/the-thoughtful-seos-manifesto/comment-page-1/#comment-618 diegonza Wed, 20 Feb 2008 23:10:23 +0000 http://seo-theory.com/wordpress/2008/02/20/the-thoughtful-seos-manifesto/#comment-618 Please explain "Keywords in domain names don’t matter. Keywords in URLs do" Is not the same? I'm a begginer and I find very useful all the information in this blog. Please explain “Keywords in domain names don’t matter. Keywords in URLs do” Is not the same? I’m a begginer and I find very useful all the information in this blog.

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