From the monthly archives:

January 2008

Google’s supplemental index is still biting your ass

by Michael Martinez on January 30, 2008

The latest myth sweeping across the SEO community is that Google’s Supplemental Results Index no longer matters — in fact, many people are even saying it no longer exists, that it was merged with Google’s main index.
Of course, many people in the SEO community wrongly believe that the old “site:domain -gobbledy gook” method no longer [...]

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We Have A Critical Need for SEO Standards

by Michael Martinez on January 29, 2008

I don’t speak for Dirk Johnson, a partner in the reciprocal link management firm Domain Drivers. Nor does he speak for me. In the January 29, 2008 LED Digest, Dirk shared the following comments as part of an ongoing discussion about the SEO industry:
…99% of this is not rocket science, by any means. [...]

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Managing crawl versus managing link flow

by Michael Martinez on January 28, 2008

As I have said before, Link flow is the pathway that links forge throughout your Web site or network. People confuse link flow with PageRank because PageRank is determined (in part) by link flow. But there is another factor that determines PageRank: crawl.
Crawl is both what a search engine does when it fetches [...]

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