Comments on: An On-page Optimization SEO Checklist http://www.seo-theory.com/2007/12/05/an-on-page-optimization-seo-checklist/ Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc. Mon, 15 Mar 2010 10:48:35 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Teela Brown http://www.seo-theory.com/2007/12/05/an-on-page-optimization-seo-checklist/comment-page-1/#comment-477 Teela Brown Wed, 19 Dec 2007 17:23:44 +0000 http://seo-theory.com/wordpress/2007/12/05/an-on-page-optimization-seo-checklist/#comment-477 "In competitive queries, you need as many options to work with as you can get and on-page optimization offers you a great deal more flexibility and resilience than chasing links ever will." I want that tattooed on my forehead! “In competitive queries, you need as many options to work with as you can get and on-page optimization offers you a great deal more flexibility and resilience than chasing links ever will.”

I want that tattooed on my forehead!

]]> By: robin http://www.seo-theory.com/2007/12/05/an-on-page-optimization-seo-checklist/comment-page-1/#comment-455 robin Mon, 10 Dec 2007 20:00:12 +0000 http://seo-theory.com/wordpress/2007/12/05/an-on-page-optimization-seo-checklist/#comment-455 I would say that putting keywords in your title tags is REALLY important. From my own experience, it has one of the greatest impacts upon ranking for your target terms of all the onpage elements. From a user experience and conversion perspective, it also makes a lot of sense. In the search results, the title stands out more than the other text (and I personally scan the search results by titles first, as I'm sure many people do), and people are more likely to click on results that contain words that match the words they typed into the search box. Of course, there's more to writing a good title than using the right keywords. As you mention, the space is limited, so you you shouldn't stuff it full of keywords- you need to choose carefully. Also, like other marketing copy, the page title needs to be compelling. This is what people are going to see in the search results-- it needs to grab their attention. It needs to compel them to click on it. Think call to action and addressing your target audience's needs. I would say that putting keywords in your title tags is REALLY important. From my own experience, it has one of the greatest impacts upon ranking for your target terms of all the onpage elements. From a user experience and conversion perspective, it also makes a lot of sense. In the search results, the title stands out more than the other text (and I personally scan the search results by titles first, as I’m sure many people do), and people are more likely to click on results that contain words that match the words they typed into the search box. Of course, there’s more to writing a good title than using the right keywords. As you mention, the space is limited, so you you shouldn’t stuff it full of keywords- you need to choose carefully. Also, like other marketing copy, the page title needs to be compelling. This is what people are going to see in the search results– it needs to grab their attention. It needs to compel them to click on it. Think call to action and addressing your target audience’s needs.

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