SEO Theory – SEO Theory and Analysis Blog
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From the monthly archives:
The Theorem of Search Engine Optimization tells us that generating optimal performance from search engine results diminishes the naturality of search results.
The Theorem of Query Space Optimization says a query space exists only as long as there is interesting content populating the query space.
As the World Wide Web becomes a more significant communication medium we [...]
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The Theorem of Search Engine Optimization says that achieving optimal performance from search engine results diminishes the naturality of search results.
That is a very empowering statement. For a search engine, it means helping users find the content they need despite the content’s poor organization and presentation. For a search marketer, it means you [...]
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Search engine optimization is far from being formalized or recognized as a scientific discipline but there are axioms and rules that govern how search engine optimization works.
For example, it is axiomatic (self-evident) that search engine optimization seeks to obtain optimal performance from listings in search engine results. You are not optimizing if you don’t seek [...]
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