I think any site that uses nofollow for its internal links will algorithmically become invisible. Basically, it’s “shoot-yourself-in-the-foot SEO”. A self-inflicted penalty.

And is trust that important? Yes and no. We have to earn more than the search engines’ trust. We need to earn everyone’s trust, or as much trust as possible. I strive to show the value of trust from a larger perspective than just what a search engine algorithm might be evaluating.

And I was not planning to implement an email subscription. I’ll give it some thought.

One quick question – I think I can guess the answer from the spirit of the passage that it relates to – do you think SEs would consider a site that uses nofollow excessively on external links to show a lack of trust? I can’t see them showing any other perception.

Also, is trust really that important? I’m half of a mind that, while there are a handful of really authoritative sites (say determined by something along the lines of HITS), trust is mainly used to identify “bad” sites and devalue them.

By the way, will you be implementing / have you implemented a subscribe by email option for this blog?