Google 3.0: What the Searchology update means to SEO

My first thoughts on the new Google (which has not yet reached whatever data center serves my Internet location as I write this) are of concern and hope. I’d like to see tighter integration between the various vertical searches. I think this is the right step forward, as it reflects upgrades to the search services offered by AOL and A9.

But as a search optimizer I have to ask whether I’m fully equipped to deal with the integrated indexes or if I’ll now have to develop new skills and resources.

We can be reasonably sure, I think, that Google will continue to implement its PageRank algorithms as much as possible. Google refuses to acknowledge reality and concede that links don’t provide reliable information about Web content but there isn’t much we can do about that (except continue to use links to our advantage, as always).