SEO Theory – SEO Theory and Analysis Blog
Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
From the monthly archives:
What do you rank for? What queries do people use to actually find your site?
Many Website operators never look at their Web server logs. Buried in all those 1-time visits are a treasure hoard of queries for which you rank poorly but could do better on. If someone is digging into the [...]
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There are very few sites I cannot outrank in my most competitive queries. Who outranks me today is not nearly as relevant to my point as who has outranked me for the last two years. Rankings fluctuate but if over two years’ time you haven’t knocked the top dog out of the number [...]
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The most common reason for failure to rank in search engine results is a blind reliance upon linkage. Not only are links not everything, they aren’t anything if there is insubstantial content being linked to.
Search engines resolve queries on the basis of which documents score the highest for relevance to the queries. Relevance [...]
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