Comments on: SEO Theory for Beginners http://www.seo-theory.com/2007/04/19/seo-theory-for-beginners/ Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc. Fri, 12 Mar 2010 07:42:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Michael Martinez http://www.seo-theory.com/2007/04/19/seo-theory-for-beginners/comment-page-1/#comment-55 Michael Martinez Fri, 20 Apr 2007 05:02:49 +0000 http://seo-theory.com/wordpress/2007/04/19/seo-theory-for-beginners/#comment-55 Connie, the question came up at work a couple of weeks ago in our SEO class. I put the definition of SEO (as I have been using it for several years) on a white board and a couple of the SEO techs pointed out that even in organic optimization, you really want some sort of converting traffic. To me, Search Engine Marketing encompasses both PPC and organic listings, as well as Local Search, Blog Search, News Search, etc. By itself, Search Engine Optimization is concerned with the mechanics of ranking through page-driven factors -- whether your pages or someone else's. Search Engine Marketing looks beyond the pages and incorporates search engine databases that are user-accessible. Connie, the question came up at work a couple of weeks ago in our SEO class. I put the definition of SEO (as I have been using it for several years) on a white board and a couple of the SEO techs pointed out that even in organic optimization, you really want some sort of converting traffic.

To me, Search Engine Marketing encompasses both PPC and organic listings, as well as Local Search, Blog Search, News Search, etc.

By itself, Search Engine Optimization is concerned with the mechanics of ranking through page-driven factors — whether your pages or someone else’s. Search Engine Marketing looks beyond the pages and incorporates search engine databases that are user-accessible.

]]> By: Connie http://www.seo-theory.com/2007/04/19/seo-theory-for-beginners/comment-page-1/#comment-54 Connie Thu, 19 Apr 2007 20:55:48 +0000 http://seo-theory.com/wordpress/2007/04/19/seo-theory-for-beginners/#comment-54 I think that is a good summary of the basics. In regard to this <blockquote><b>Search Engine Optimization</b> is the art of designing or modifying Web pages so that they achieve high rankings in search results and pass converting traffic.</blockquote> Are you saying that SEM is function of SEO, rather than being a specialty that is completely different? I think that is a good summary of the basics. In regard to this

Search Engine Optimization is the art of designing or modifying Web pages so that they achieve high rankings in search results and pass converting traffic.

Are you saying that SEM is function of SEO, rather than being a specialty that is completely different?

]]> By: viart http://www.seo-theory.com/2007/04/19/seo-theory-for-beginners/comment-page-1/#comment-53 viart Thu, 19 Apr 2007 14:11:03 +0000 http://seo-theory.com/wordpress/2007/04/19/seo-theory-for-beginners/#comment-53 Great article - a straightforward and to the point checklist. I've recently written an article for beginners covering on-page SEO factors, off-page SEO factors and accessibility in SEO. The article can be found at: http://www.viart.com/shoppingcartsoftware/2007/04/17/internet-shopping-carts-and-seo/ I think this will appeal to those that enjoyed this article :-) Great article – a straightforward and to the point checklist.

I’ve recently written an article for beginners covering on-page SEO factors, off-page SEO factors and accessibility in SEO. The article can be found at: http://www.viart.com/shoppingcartsoftware/2007/04/17/internet-shopping-carts-and-seo/ I think this will appeal to those that enjoyed this article :-)

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