From the monthly archives:

April 2007

Web Spam 101: Do SEO Bloggers Dream Of Eclectic Forums?

by Michael Martinez on April 30, 2007

I learned more about basic search engine optimization from spammers than I have ever learned from all the high-and-mighty “ethical” SEOs combined. Think of me what you will, but I know a great deal more about the Black Hat Arts than I have ever written about.
Here at work we’re required to build strictly ethical, [...]

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Keywords for Beginners: How Important Is The Query?

by Michael Martinez on April 28, 2007

Matt Sawyer quoted the SEO Theory blog on his Marketing Chat forum, linking to my Query Busting: What The New Kid Should Do post from the other day.
Matt listed the four points I addressed in the order I presented them:

How many sites “optimize” for the query
How many sites pay for advertising
How many backlinks the number [...]

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Intermediate SEO: Power Keyword Optimization

by Michael Martinez on April 27, 2007

Years ago when everyone cared about the keywords meta tag an SEO guru whose name I no longer recall wrote an article about the concept of “power keyword optimization” (my memory is a little fuzzy on the exact wording). You may see references to it as “power keyword sets”, “power keyword phrases”, etc.
All of these [...]

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