SEO Theory – SEO Theory and Analysis Blog
Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
From the monthly archives:
Everyone wants to rank on Google but one of the less well-known secrets of search engine optimization is that Google underperforms in a number of commercial (and non-commercial) sectors. When you set out to optimize a new site for search, one of the questions you need to answer is: which search engine shows the [...]
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Search engine optimizers talk about relevance very casually these days. They seem to be fixated on relevant links, however, rather than actual relevance. Relevant links don’t help you very much. In fact, relevant links can hurt you.
A few years ago when the SEO industry was still young and small business owners were [...]
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Not every link counts.
One of the most poorly understood principles of search engine optimization is that gluttonous linking will always destroy its own value. In most competitive queries, links don’t make nearly as much difference as SEOs today believe. You can look at how search engines evaluate pages in a very simplistic way:
Do [...]
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