From the monthly archives:

January 2007

When SEO disaster strikes

by admin on January 31, 2007

Hardly a year goes by where I don’t lose some rankings in a significant way. Matt Cutts pointed out at a recent SEO conference that, if you’re managing 50 Web sites, the quality of the content is bound to be less than if you were just managing one Web site. Well, technically I [...]

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Linked to the Ochlocracy and other S.E.O. cliches

by admin on January 30, 2007

There is an old story I love to tell about a day during the French Revolution when a brave salon owner opened for business. Not many people came by at first but after a while a ragged-looking man came running in and demanded a brandy. The salon owner poured his drink for him. [...]

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Cherry-picking search engines

by admin on January 25, 2007

People complain that about 80% of their traffic comes from Google. Anyone who understands basic marketing principles realizes that the more productive sources of traffic you have, the better off you are. That’s why I only allow Google to drive 20% of my traffic. I can live without Google. How about [...]

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