Warning: Backlinksforum.com is running a link spam contest

by Michael Martinez on July 14, 2010

I absolutely detest these faux SEOs who run link spamming communities. These people have no clue how to really optimize for search. They just sell, share, or recommend link spamming robots that create fake user accounts and profiles on blogs and forums for the sake of “link building”.

Backlinksforum.com is running a contest requiring members to embed a link to their profile page on backlinksforum.com. It should be easy enough to detect any of these link spam accounts in your user profiles. Here are some suggestions for those of you who run forums or blogs, or who have clients who run forums or blogs.

  • Delete ALL user accounts whose member profiles link back to backlinksforum.com

  • Modify your robots.txt file to block search engine crawlers from indexing your member profile pages (you can just put “Disallow: *profile* if you don’t know exactly how to do this)
  • Turn on all confirming functions that help your forums and blogs verify user accounts, including email confirmation and use of CAPTCHA images
  • Ban all domain names that are associated with these member profile accounts so they cannot be used to create new accounts
  • Look for any user profiles that include the word “man” in any profile field like “interests” — this is an indication that the user account was created with software
  • Delete ALL user accounts that are awaiting confirmation after 1 day
  • Delete ALL user accounts that have 0 post counts and which were registered with odd looking domain names

You can do the Web community a HUGE favor by Tweeting this post, Sphinning it, DIGGing it, sharing it in any way whatsoever, and by writing your own warnings on your blogs and forums, or in forums where you are a regular member (if the forum moderators allow you to do that), or in any email newsletters you contribute to.

Tom Goodwin, a moderator at Backlinksforum.com, has been using a spam link software application to create fake user profiles in forums. The software will automatically populate several fields in VBulletin user profiles with single word or phrase information like “Man” for interests, “United Kingdom” for location, maybe the fake user account name, and sometimes “Man” again for good measure.

This software has been used by other link spammers as well.

Google’s Web spam team should be able to easily find and filter out these links if it has access to forum profile pages, but I would hope that the forums are not going to be penalized because these robots ALSO get past CAPTCHAs and confirmation emails. It’s possible there is some level of human interaction.

If anyone can name the software that is creating these accounts and provide more information on how it works, please do so in the comments here on SEO Theory.

These kinds of links are invasive, unethical, and they risk destroying the search reputation of any Website that unintentionally allows them. I have had to monitor SF-Fandom’s user registrations every day to delete these accounts because they get past all current safeguards. There is a discussion in the VBulletin user community about how the spammers have broken all the anti-spam safeguards, so currently the only way to ensure you don’t end up hosting these link accounts is to review your user registrations.

SF-Fandom’s member profile pages are blocked in robots.txt so the search engines will never even see these pages.

Tom Goodwin, I call upon you to stop your unethical link building practices and join the reputable SEO community in using only non-invasive linking practices that won’t put other people’s Websites at risk.

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Google encrypted search won’t pass referral data

by Michael Martinez on May 24, 2010

UPDATE: Some people have suggested that sites which have valid, up-to-date SSL certificates should still receive referral data. I haven’t had an opportunity to test that for myself. Until now, my personal sites have not needed SSL certificates.

I said I was done posting on SEO Theory, didn’t I? Well, this seems too important an issue to not say something.

Google just rolled out encrypted search access. I think privacy advocates will be happy with it.

But among Web marketers there will be much weeping and gnashing of teeth for this SSL connection strips out referral data. Googler Alex Chitu noted this (”An interesting side-effect is that browsers no longer send referrals when you’re clicking on search results that don’t use SSL.”) in the post I linked to above.

I just confirmed it manually by visiting a couple of pages on Xenite.Org from https://www.google.com/ (and then looking at the raw server log) and let me tell you, people are going to start drumming up evil conspiracy theories across the Web once they see their Google referral traffic drop off.

Those of us who pay close attention to server-side metrics will have to take this into consideration. I don’t want Google’s HTTPS service to go away — but it sure would be nice if that referral data could be captured.

I suppose we have been living with this dearth of data for a long time, but most of the HTTPS sites that send me traffic don’t send nearly as much as Google. Although I can live without Google traffic, it would be nice to know what queries people use to find my content.

Yes, Google Webmaster Tools offers query referral data. I suppose I’ll have to depend on that resource more now than I had originally intended to. While I think the people at Google do some tremendous engineering work, no system is perfect and Webmaster Tools has its flaws just like my server log software.

But I like to look at the data from as many angles as possible. Comparing Google Analytics to Google Webmaster Tools to raw server log data provides some interesting comparisons (but they are apples-to-oranges comparisons for too many reasons to define here).

Anyway, barring some unforeseen event of similar significance, I still don’t think I’ll be posting any more to either SEO Theory or Best SEO Blog. But you never know what the future may bring.

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SEO Theory nominated for another award

by Michael Martinez on April 23, 2010

Loren Baker’s Search and Social network has launched a new award series. I sort of missed Search Engine Journal’s awards last year so it’s nice to see Loren’s team getting back into the peer recognition circuit again. These Web awards are little more than popularity contests but they nonetheless offer the SEO industry an opportunity to acknowledge some of the best (and shmuckiest) writers in our various niches.

It was nice to see that SEO Theory was nominated for Best SEO Blog. I’m facing stiff competition (in terms of quality) from people like Bill Slawski (SEO By the Sea), Matt Cutts, Michael Gray, Search Engine Land, and Dave Harry.

It would be nice to do well against that crowd.

So vote for SEO Theory, if you will. I’ll even pull out all the stops and include the biggest badge here.

Search & Social Awards

And then I guess I’ll just say it’s been a long, fun ride here at SEO Theory. Last year I told you I would be cutting back on my posts, but after a few months I stepped up the pace a little bit.

This year things have changed even more. I don’t foresee my writing any more articles for either SEO Theory or Best SEO Blog in the near future. That is merely a reflection of the positive changes for me here at Visible Technologies.

You’ve been a great blogging audience. I have really enjoyed the comments and discussions (both on the blog and off).

I wish I could say more but I hate Grand Exits. Besides, we don’t know what the future will bring. The trends are looking pretty good right now, though, and I’ll just leave it at that.

Thank you.

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