As a conceptual name Website Behavioral Analysis has been integrated into the lexicon of people who pitch their analytics-driven marketing methods. I point this out because I’m going to use this expression to discuss something entirely different that is much more relevant to the practice of competitive analysis. Web Analytics doesn’t track website behavior...
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Only 40% of Your Traffic Should Come From Google
I have said it before but it bears repeating: If you get most of your Website traffic from Google you’re doing it wrong (it = marketing your Website). Google only drives a tiny fraction of all the traffic on the Internet. If you’re seriously...
SEO Theory Starts a YouTube Channel
As we expand our services and content SEO Theory is exploring new avenues of reaching out to users. This weekend we made a soft launch of an SEO Theory YouTube Channel with several videos. If you have a YouTube account and you subscribe to...
Do You Need Meta Descriptions Now?
That’s an interesting question: “Do you need meta descriptions now?” Last year I wrote “The Entire Page Is The Meta Description” (and I am repeating that sooner than I...
Good Link, Bad Link: How to Stop Breaking Your Website
Here is a quick rundown of intrasite linking practices you should review with your developers or clients when analyzing your Websites. Top Menu Bars: Only Include What the User...
What Kind of Links Have More Authority in Penguin?
Okay, you’re a spammer or someone who believed all the nonsense that came out of the link spam community and you got your Websites burned. I’ll humor you. “What...
Can I Make Money Only From Long Tail Traffic?
The short answer to this question is, yes, you can make money from long tail traffic. I think a more important question, however, is “how much money can I...
Now Accepting PayPal Payments for SEO Theory Premium Newsletter
Due to the numerous inquiries and comments about using PayPal to pay for the SEO Theory Premium Newsletter we have now added a PayPal subscription button to the SEO...
Mapping Dark Websearch
Twitter maintains the world’s busiest search index. I am pretty sure of that; I just cannot prove it. Facebook may be a close second. Or perhaps I have it...
Shaping User Focus Through Search
If you are not logged in you want to enter your email address in the subscription box to the right of this article. Go ahead, the article can wait...
Dear @Bing – Please Get a New Marketing Plan
I ran Windows Update on two computers yesterday and Lo! and Behold! at the end of the process (both machines are running Windows 7) I saw much to my...
Every Link on the Page is There for the User
Yeah, right. I could not help but notice an interesting new discussion in an SEO forum where someone asked how many navigational links you can put on the page...
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